Social media Agency

The Best Time To Post On Instagram In 2024

Insights from a Leading Social Media Agency in Chandigarh

As a premier social media agency in Chandigarh, GrowthBox understands the critical importance of timing in social media marketing. With Instagram being the third most popular social media platform, boasting 500 million daily active users and one billion monthly active users, the potential for engagement is immense. However, tapping into this vast audience requires strategic planning, particularly when it comes to timing your posts.

Instagram phone

Credit Search Engine Journal

Understanding Instagram’s Algorithm

Instagram’s algorithm favors recent posts, user interests, and relationships. Therefore, knowing when your audience is most active can significantly impact your engagement rates. Posting at the right time can mean the difference between hundreds and thousands of interactions.

Researching the Best Times to Post

We’ve delved into various data studies from top social media tools such as Hootsuite, Sprout Social, HubSpot, and Later to provide you with a comprehensive guide on the best times to post on Instagram. These studies analyzed millions of posts to determine when users are most active.

Key Findings

While each study presents different peak times, the consensus underscores the importance of tailoring your posting schedule based on your specific audience’s behavior. Here’s a summary of the findings:

According to our research, the best time to post on Instagram in India is between 6 pm and 7 pm. Here are the recommended times to post on each day of the week:

Monday: 6 pm

Tuesday: 6 pm

Wednesday: 6 pm

Thursday: 6 pm

Friday: 6 pm

Saturday: 6 pm

Sunday: 7 pm

Best Days to Post

According to our research, Sunday emerges as one of the best days to post. However, this can vary depending on your industry and audience.

Posting Instagram Reels

Video content, particularly Instagram Reels, is increasingly popular. The optimal times to post Reels are generally between 6 p.m. and 8 p.m.

Credit Enter.Co

Tailoring Your Strategy

While these findings provide a useful starting point, it’s crucial to experiment with different posting times to see what works best for your specific audience. Use Instagram Insights to evaluate the performance of your posts and adjust your strategy accordingly.

Instagram Insights: A Vital Tool

Set up your Instagram account as a business or creator account to access Instagram Insights. This tool provides valuable data on your audience’s demographics, engagement patterns, and content performance.

Key Metrics to Monitor:

1. Top-Performing Posts: Identify what works and why.

2. Audience Online Activity: Determine when your followers are most active.

3. Engagement Patterns: Analyze how different times affect engagement.

Posting Across Multiple Time Zones

For brands operating in multiple countries, it’s essential to consider time zone differences. Stagger your posts to reach audiences in different regions effectively. Use advanced scheduling tools like Brandwatch or Iconosquare to manage this process seamlessly.

Competitor Analysis

Analyzing your competitors’ posting schedules can provide insights into optimal times. Observe when their posts receive the most engagement and consider testing similar times for your content.

Maintaining Consistency

Consistency is key in social media marketing. Regularly posting content at optimal times helps build follower expectations and engagement. Monitor your performance and adjust your strategy based on data insights.


Finding the best time to post on Instagram involves understanding your audience, experimenting with different times, and leveraging tools like Instagram Insights. By tailoring your strategy to your specific audience and industry, you can maximize your engagement and grow your brand effectively.

At GrowthBox, a leading social media marketing agency in Chandigarh, we specialize in crafting tailored strategies to enhance your social media presence. Whether you need assistance with social media marketing in Chandigarh or seek expert advice from one of the top social media marketing companies in Chandigarh, we’re here to help you succeed.

For more personalized strategies and insights into effective social media marketing in Chandigarh, Contact GrowthBox today. Let’s elevate your brand’s social media presence together!


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