Introduction
As one of the most influential social media platforms, Instagram has become a global powerhouse for personal branding, business marketing, and influencer outreach. Whether you’re a business owner, marketer, or influencer, understanding the latest Instagram trends is key to leveraging its full potential. To help you stay updated, we’ve compiled the top 30 Instagram statistics and facts you need to know in 2024. From Instagram users statistics to the growth of influencers, these IG stats will offer insights into how you can best use Instagram for your brand or business.
1. Instagram Monthly Active Users Surpass 2.35 Billion
As of 2024, Instagram has reached over 2.35 billion monthly active users, a significant increase from previous years. This growing number showcases Instagram’s dominance as a social media platform, providing endless opportunities for marketers to connect with a large audience.
2. 70% of Instagram Users Are Under 35
Instagram’s primary demographic consists of younger users, with 70% of the platform’s audience being under 35 years old. Brands targeting Millennials and Gen Z will find this particularly useful as they plan their strategies.
3. 500 Million Instagram Stories Are Shared Daily
Instagram Stories are a hit, with over 500 million stories shared every day. This is a key IG statistic to consider, especially for brands and influencers looking to engage their audience with short, interactive content.
4. Instagram Accounts for 25% of Meta’s Ad Revenue
In 2024, Instagram accounts for approximately 25% of Meta’s total ad revenue, making it a vital platform for businesses to run paid ad campaigns.
5. Instagram Users Spend an Average of 30 Minutes Daily on the Platform
The average user spends around 30 minutes per day on Instagram, which is significant for brands aiming to capture user attention through stories, reels, and posts.
6. 80% of Instagram Users Follow At Least One Business
Instagram is not just a personal networking platform. Approximately 80% of users follow at least one business account, which highlights the platform’s role in business marketing.
7. 1 in 3 Instagram Stories Leads to Direct Messaging
Instagram statistics show that one-third of Instagram stories result in direct messaging, giving brands the opportunity to engage with potential customers directly and personally.
8. Reels Generate Higher Engagement Than Other Post Types
Instagram Reels, which were introduced to compete with TikTok, generate higher engagement than standard posts. Brands and influencers should take advantage of this format to boost their reach.
9. The Average Engagement Rate on Instagram Is 1.22%
While engagement rates vary across industries, the average engagement rate on Instagram posts is around 1.22%. Knowing this Instagram stat analytics can help businesses set realistic expectations for their posts.
10. Instagram Influencers Have a 22x More Impact on Purchases
When it comes to consumer decisions, Instagram influencers play a huge role. Studies have shown that influencers on Instagram have 22x more impact on purchases compared to traditional ads.
11. 89% of Marketers Use Instagram for Influencer Marketing
Instagram remains the top platform for influencer marketing, with 89% of marketers reporting that they use it to run campaigns. This Instagram influencer statistic underlines the importance of influencer collaborations.
12. Brands Are Expected to Spend $10 Billion on Instagram Ads in 2024
Brands are set to spend over $10 billion on Instagram ads in 2024, making it one of the largest platforms for social media advertising.
13. Instagram Has More Than 1.4 Billion Video Views Daily
Videos are becoming increasingly popular, with Instagram receiving more than 1.4 billion views daily. Brands should focus on video content to capitalize on this trend.
14. Influencers with 10k-50k Followers Have the Best Engagement Rate
Micro-influencers with 10,000 to 50,000 followers have a higher engagement rate compared to mega influencers, proving that authenticity and niche content resonate more with audiences.
15. 60% of Instagram Users Discover New Products on the Platform
Instagram is a go-to place for discovering new products, with 60% of users reporting they find new items through their feed, stories, or reels.
16. Brands Are Posting More Instagram Stories than Feed Posts
Instagram Stories are now surpassing traditional feed posts as the preferred format for brands due to the higher engagement and flexibility of the stories format.
17. 200 Million Instagram Users Visit Business Profiles Daily
Instagram social stats reveal that 200 million users visit at least one business profile daily, making it essential for businesses to optimize their profiles and keep them active.
18. Instagram’s Ad Reach is 1.6 Billion Users
The platform’s advertising reach continues to grow, with Instagram ads able to reach over 1.6 billion users globally. This massive reach can be a game-changer for businesses seeking to broaden their customer base.
19. 93% of Instagram Users Are Likely to Make a Purchase
Instagram has a significant impact on purchasing behavior, with 93% of users saying they are likely to make a purchase after seeing a product on Instagram.
20. Live Instagram Statistics Show 100 Million People Watch Live Videos
Instagram’s Live feature is gaining traction, with 100 million people watching live videos monthly. Live sessions provide a great opportunity for brands to engage with their audience in real time.
21. Instagram Content with User-Generated Elements Gets 4x More Engagement
Incorporating user-generated content (UGC) into posts results in four times more engagement. Encouraging followers to tag your brand or use branded hashtags can help boost interaction.
22. Instagram Is the 4th Most Popular Social Media Platform Globally
With over 2.35 billion users, Instagram ranks as the fourth most popular social media platform, trailing behind only Facebook, YouTube, and WhatsApp.
23. Over 75% of U.S. Businesses Are on Instagram
Instagram has become a central part of business strategy, with over 75% of U.S. businesses maintaining a presence on the platform.
24. 70% of Instagram Hashtagged Posts Are Branded
Branded hashtags are widely used for business promotions. Around 70% of all Instagram posts that feature hashtags are related to brands, increasing visibility and engagement.
25. Instagram Ads Have a 1.08% Average Click-Through Rate
Instagram’s click-through rate (CTR) for ads is about 1.08%, which is competitive compared to other digital advertising platforms.
26. Instagram’s Gender Demographics: 49.3% Male, 50.7% Female
Instagram has a nearly equal gender distribution, with 49.3% of users identifying as male and 50.7% as female. This balanced demographic makes Instagram an inclusive platform for brands to reach all audiences.
27. Nearly 140 Million Instagram Users Are in the United States
The U.S. is Instagram’s largest market, with nearly 140 million users, followed by India and Brazil. Brands looking to target these markets should focus their campaigns accordingly.
28. Instagram Users Between 18-24 Years Old Are the Most Active
The 18-24 age group is the most active demographic on Instagram, making it an essential audience for brands targeting younger consumers.
29. Stories Ads Drive a 33% Higher Click-Through Rate Than Feed Ads
If you’re running ads on Instagram, you might want to focus on Stories, as they tend to drive a 33% higher CTR than feed ads.
30. Instagram Influencers Will Earn Over $10 Billion in 2024
Influencer marketing continues to thrive, with Instagram influencers projected to earn over $10 billion in 2024 alone. Brands partnering with influencers should capitalize on this booming trend.
Conclusion: Partner with GrowthBox for Your Social Media Needs
Instagram continues to grow, evolve, and provide new opportunities for brands and businesses. Whether it’s creating captivating stories, running ads, or using influencer marketing, the platform offers countless possibilities for growth. If you’re looking to optimize your Instagram strategy, GrowthBox is here to help. As a leading social media agency in Chandigarh and a top social media management company in Chandigarh, we specialize in creating effective Instagram marketing campaigns tailored to your business needs. Contact us today to take your Instagram game to the next level!